For schools and educational institutions aiming to increase their student or customer base, the key is often in the number of meaningful conversations you can have over the phone.
Here’s a three-step blueprint to amplify your phone engagements with potential enrollees and customers:
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Boost Your Traffic:
- Start by leveraging Google and Meta ads to quickly draw attention.
- However, for sustained growth, diversify into organic avenues: think SEO, authentic social media campaigns, referrals, and even targeted cold emails.
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Convert Traffic to Leads:
- Channel your visitors to value-added gated content—commonly known as lead magnets. These can range from webinars, insightful PDFs, email sequences, digital calculators, to complimentary assessments.
- The primary intent? To collect their basic details: name, email, and phone number, transforming anonymous site visitors into a reachable audience.
- Ensure your lead magnets are crafted to naturally guide the audience towards arranging a call.
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Prioritize Phone Engagement:
- For those not yet scheduled, it’s time to nurture. Send them tailored email sequences aligned with their sign-up motives and integrate them into your regular newsletters.
- Continually invite them to connect on your social platforms for organic (cost-free) content. And, importantly, be proactive: if they haven’t scheduled a call, ring them up. Best practice? Call within the first 5 minutes and if needed, follow up to 5 times until there’s clarity on their intent.
Efficiency Tip: Utilize automation tools like Zapier or Make to streamline most operational facets within this structure.
Every step has its nuances, and while this blueprint gives an overview, the real magic lies in perfecting each stage. Need deeper insights on any of these? Feel free to reach out.