Over the past four years, I’ve specialized in assisting private educational institutions boost their enrollment rates. Understand the inherent lifetime value of each potential enrollee and harness this step-by-step guide to effectively tap into this reservoir:
- Leverage Facebook’s Lead Campaigns: Utilize Facebook’s in-built lead forms to gather basic information: name, email, and phone number.
- Prioritize Video Content: While the quality is crucial, videos, by nature, tend to outperform static images in ads. They capture attention more efficiently due to their dynamic nature.
- Construct a Compelling Lead Magnet: The focus for educational institutions should be on an insightful “parent/student guide.” The objective? To intrigue just enough to motivate scheduling a call. Guide content should not be overwhelming but should contain multiple avenues (links) leading to a scheduling platform, such as Calendly.
- Automate Email Follow-ups: Integrate platforms like Mailchimp, Hubspot, or MailerLite to ensure leads instantly receive a concise 3-5 email series that further delves into the lead magnet’s content. Keep emails succinct (50-100 words) and lean towards plaintext over intricate designs. This subtle approach makes them feel more personalized.
- Boost Engagement with SMS: Platforms like JustCall or TextMagic can be pivotal. Automate text messages to instantly provide leads with your content link. Considering the impressive 98% open rate of SMS compared to emails’ 20%, a follow-up message within 48 hours urging a call can be invaluable.
- Seamless Integration is Key: Whether it’s native integrations or tools like Zapier, Make, or Pabbly Connect, smooth operation is vital.
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Executing this strategy can propel institutions towards meaningful growth. However, bear in mind the nuances and intricacies of each step which can significantly impact the outcome. Ad campaigns, being just one of the many strategies, require precise implementation, lest they prove costly. But, with meticulous execution, the potential gains are substantial.
Need a deeper dive? YouTube tutorials offer comprehensive insights, or feel free to connect with me directly.